Glossary
Data and analytics can come with a lot of unfamiliar terms — and we’re here to make them clear. Below, you’ll find a simple list of key words, phrases, and concepts used throughout our services. Each definition is written to help you better understand the language of business intelligence, so you can make informed decisions with confidence.
Data sources
The places your information comes from — like Excel files, apps, or online systems.
Dashboards
Easy-to-read pages that show your important numbers using charts and graphs.
KPIs/Metrics
The key numbers you care about most — like sales, revenue, or customer wait times.
Viewers
People on your team who can see the dashboards.
Refresh frequency
How often your data updates — hourly, daily, or weekly.
Flexible BI Development Credit
Monthly time you can use to tweak, fix, or improve your reports.
Strategic Guidance
Calls with an expert who helps you understand what your data really means.
Export automation
Automatically sending reports (like PDFs or Excel files) straight to your email.
Add-ons
Extra features you can include — like alerts or AI-powered predictions.
Ownership rights
If you choose the top-tier package, you fully own the dashboard and data setup.
Real-time refresh
Your data updates instantly, so you’re always seeing the latest info.
Embedded dashboards
Dashboards that live inside another app or website you already use.
Predictive analytics
AI tools that help you see trends and forecast what might happen next.
Role-level security (RLS)
Controls who can see certain data — for example, managers vs. staff.
Data backups
Automatic copies of your dashboards and reports saved daily or weekly.
Manual data support
We help you organize or upload old or offline data by hand if needed.
Data warehousing
A big, organized storage system that keeps all your company’s data in one place.
Compliance dashboards
Dashboards designed to meet specific industry rules (like finance or healthcare).
Custom data collection
Pulling in real-world info — like data from sensors, drones, or machines.
White-label licensing
You can rebrand our dashboards and sell them as your own product.